Lyra Health wanted to craft a couple animated explainers for Lyra Care—their mental health benefit program. The videos needed to bring the brand to life while showcasing the steps individuals might take on their mental health journey. Inspired by augmented reality interfaces, we put the platform into the “real world” with windows hovering over rolling hills, becoming literal bridges for users to cross and plenty more. Following the success of the first two explainers, the Lyra team couldn’t wait to get started on a third, motion-graphic-focused video to launch their updated branding.