Pacifico
Pacifico is a beer for folks who live lives anchors up. Reaching such an adventurous audience meant venturing way, way off the beaten path. We helped Pacifico put their message onto the most remote billboards across the United States. Plus, the campaign earned some shiny new hardware for the agency trophy case.
My Role:
Concept + Copy
My Collaborators:
AD: Betsy Agosta
ACD: Tom Katers
