Newsela
Teaching is stressful. And fun. And frustrating. And overwhelming. But also amazing! Newsela needed a campaign that captured that truth. With real classroom objects standing in for teachers, and expressive animation layered on top, we created five share-worthy social ads that truly connected with educators and offered a real solution.
My Roles:
ACD + Copywriter
My Collaborators:
AD - Ossian Mendoza
DP - Nick Roth
Animation - Rohan McDonald