Newsela


Teaching is stressful. And fun. And frustrating. And overwhelming. But also amazing! Newsela needed a series of social-first videos that proved to teachers: “Hey, we know how you feel.” That meant talking about more than just stress. We dove deep, researching and referencing specific problems only teachers would understand. Then, we turned that knowledge into five hilarious and honest animations. With real classroom objects standing in for educators, and expressive doodles layered on top, we created five attention-grabbing pieces of content. Like all good memes, they clicked with our audience and were shared across social pages. Best of all, desperate teachers discovered a real solution to their specific problems.