Oregon Dungeness Crab Commission

Folks in Oregon know that Dungeness Crab is delicious—but that’s about it. ODCC wanted to educate their audience and emphasize it’s importance to the community. Their Oregon-based agency pitched an ad campaign based on the old Mac vs. PC ads. They asked us to execute the creative. The spots needed to be equally fun and informative. The scripts I wrote paired a comically confused crab with a frustrated fisherman. Together, they helped Oregonians laugh and learn about crabbing :30 seconds at a time.