Travel Guard
Travel Guard first came looking for a series of ads that would prove why travel insurance is essential. Our concept: anything can happen on vacation. The moments you dream of and the nightmare scenarios you tend to ignore.
When they came back for more traditional explainers, I lead the team in taking our concept to the extreme. Because Kaiju attacks and adventurous grannies are way more fun to watch—and much less likely to be flagged by legal. And that’s music to any insurance brand’s ears.
My Roles:
Writer + Creative Director
My Collaborators:
Creative Director: Kelsie Ozamiz
AD: Ossian Mendoza
Animation: Karol Szczepankiewicz
Animated Ads
Whale Watching
Surprise Sickness
Meet Cute
Educational Video Library
I developed this deck to show the Travel Guard team how we could translate the tone and style of their animated ads into education content. Every idea in this deck (except for the musical) eventually became a video. However, the musical was a client favorite they’re still fighting to get approved.
Picking the Right Plan for You
Top 5 Reasons to Get Travel Insurance
What Is Travel Insurance?