Pacifico
As an intern at CK, my partner and I concepted an OOH campaign that could only be seen by those who veer off the beaten path. Because Pacifico is brewed for folks who Live Life Anchors Up. We took over the most remote billboards we could find to guarantee our message was received byour ever-moving target. And then we won one of those awards everyone is always talking about!
My Role:
Copywriter
My Collaborators:
AD: Betsy Agosta
ACD: Tom Katers
