Eyz
Darewise came to us with nothing but a product description: a game dev tool called Eyz that connected gamers in entirely new ways. As a gamer myself, I knew we were dealing with a skeptical audience. Our explainer needed to balance high-energy fantasy with technical accuracy.
We also knew Eyz needed a brand identity and tagline they could carry into future assets. So we went ahead and made those too.
My Roles:
Writer + Creative Director
My Collaborators:
AD: Ossian Mendoza
Animation: Wildthings
Design: Eléna Potter
Explainer Video
